Our goals:

• Increase bicycle traffic.
• Reward cyclists for their regular physical activity, non-motorized movement and visiting businesses without bringing congestion, pollution and noise to the establishments they choose to visit.
• Reward participating Business Members with new customers, free advertising, visibility and increased customer loyalty.
• Offer businesses a tool that they can use in order to increase bicycle traffic and visibility within their community.
• Give cities a program which can decrease congestion, parking demand, and contamination while encouraging commerce and a non-driving alternative within the community.
• Create a program which helps to shift the transportation paradigm to one that is healthier, more desirable and beneficial to the greater good of small and large communities.
• Create win-win partnerships with organizations that share our goals and visions.
• Produce a national program which achieves the above objectives.